{"product_id":"merino-baby-wrap","title":"Merino Baby Wrap","description":"\u003cp\u003eThis generous wrap — approximately 100cm x 90cm (39\" x 35\") — is knitted in New Zealand from 100% undyed merino wool, sourced from Philippa Cameron's flock of black merino sheep at Ōtemātātā Station in the South Island high country. The wool's warm, natural tone comes directly from the flock itself — no dyes, no chemical processing, just the fibre exactly as it comes from the sheep.\u003c\/p\u003e\n\u003cp\u003eThat matters for newborn skin. Undyed merino is naturally hypoallergenic and breathable, regulating temperature so baby stays warm without overheating. The generous size works for swaddling, draping over a pram, wrapping around baby during feeds, or simply as a lightweight blanket — and it stays useful well beyond the newborn months as baby grows.\u003c\/p\u003e\n\u003cp\u003eA thoughtful gift for new parents who care about what touches their baby's skin. Build the perfect pēpē gift set with our \u003ca href=\"\/products\/merino-baby-vest\" title=\"Merino Baby Vest\"\u003ebaby vest\u003c\/a\u003e, \u003ca href=\"\/products\/merino-newborn-beanie\" title=\"Merino Newborn Beanie\"\u003enewborn beanie\u003c\/a\u003e, and \u003ca href=\"\/products\/merino-newborn-booties\" title=\"Merino Newborn Booties\"\u003ebooties\u003c\/a\u003e — or gift them all together in our \u003ca href=\"\/products\/newborn-pepe-merino-gift-set\" title=\"Newborn Pēpē Merino Gift Set\"\u003eNewborn Pēpē Merino Gift Set\u003c\/a\u003e.\u003c\/p\u003e","brand":"McDonald","offers":[{"title":"Natural (Undyed)","offer_id":46521211617469,"sku":"3004-NATURAL-(UNDYED)","price":169.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/4076\/5629\/files\/3004_Natural_Undyed2.webp?v=1773024045","url":"https:\/\/nativepossum.nz\/products\/merino-baby-wrap","provider":"Native Possum","version":"1.0","type":"link"}