Behind the Fibre
Stories of conservation, craft, and the fibres we wear
Christmas Gift Guide: New Zealand-Made Gifts for a Summer Christmas
Possum merino and fine merino gifts for a New Zealand and Australian summer Christmas
New Zealand Gifts to Send Overseas: What to Choose and How to Get It There
Choosing a New Zealand-made gift for family overseas, and how delivery, duty and tax work
Pēpē Gift Guide: Merino for a New Baby, and Possum Merino as They Grow
Merino baby blankets, a newborn gift set and possum merino for children, knitted in New Zealand
Pua o te rēinga: The flower possums eat before it can seed
A flower with no leaves, pollinated by a bat, and eaten by possums before it can seed
Waina, in every knit: The new-season colour from McDonald New Zealand
McDonald New Zealand's new-season red-brown, in possum merino menswear, womenswear and accessories
Father's Day Gift Guide: Natural Fibre Pieces He'll Actually Wear
Possum merino gifts for Father's Day — jumpers, vests, jackets, socks and throws
A Case for Soft Blue: Why Riviera brings a lighter tone to winter dressing, from knitwear and accessories to the home
Explore how Riviera possum merino knitwear, accessories and throws bring a lighter tone to winter dressing.
A Slow Winter At Home: Natural fibres, winter rituals, and the habits that make a cold house easier to live in
Natural fibres, winter rituals, and the habits that make a cold house easier to live in
Winter Warmth Layers: Building an outfit from base to outer
Three easy ways to layer possum merino knitwear for a warm New Zealand winter
How Possum Merino is Made: From Trap to Garment
Most people who own possum merino have never seen how it's made, from the bush to the mill.
How To Style A Poncho: Without it looking like a blanket
How to wear a poncho with confidence — styling tips for pullover, open-front and cape styles
Beyond the kiwi: Four species you should know about
Four lesser-known species possums threaten in New Zealand — and the conservation work protecting them
Mother's Day Gift Guide: Natural Fibre Pieces They'll Actually Keep
Possum merino gifts for Mother's Day — wraps, scarves, cardigans and throws they'll actually keep
Is Possum Merino Ethical? The Full Story
The ethics of possum merino — pest control, cashmere, synthetics, and what we don't gloss over
The Gift That Lasts: A Natural Fibre Guide for Every Occasion
New Zealand-made gifts worth keeping, for every occasion that matters.
How Our Brands Size: Koru, Brushtail, Trilogy, McDonald, Royal Merino & Woolline
Koru, Brushtail, Trilogy, McDonald, Royal Merino and Woolline each size differently. Here's how they compare to the l...
What to Look for When Buying Possum Merino: A Quality Guide
Not all possum merino is created equal. Learn how to read blend ratios, assess quality, and spot red flags.
Possum Merino and Cashmere: How Two Luxury Fibres Compare
Cashmere has earned its reputation. Here's why possum merino might earn a place alongside it.
From Pest to Premium: How New Zealand Transformed an Ecological Crisis
How a Wellington yarn manufacturer's 1992 experiment turned a pest control by-product into New Zealand's most sustain...
How Possums Conquered New Zealand: And What It Cost
The story of how a commercial fur trade decision in 1837 unleashed an ecological catastrophe still felt today.
What Possum Merino Has to Do With Saving Native Birds
Four native birds, one shared threat, and what happens when possums are controlled.
