Behind the Fibre
Stories of conservation, craft, and the fibres we wear
Winter Warmth Layers: Building an outfit from base to outer
Three easy ways to layer possum merino knitwear for a warm New Zealand winter
How Possum Merino is Made: From Trap to Garment
Most people who own possum merino have never seen how it's made, from the bush to the mill.
How To Style A Poncho: Without it looking like a blanket
How to wear a poncho with confidence — styling tips for pullover, open-front and cape styles
Beyond the kiwi: Four species you should know about
Four lesser-known species possums threaten in New Zealand — and the conservation work protecting them
Mother's Day gift guide: Natural fibre pieces they'll actually keep
Possum merino gifts for Mother's Day — wraps, scarves, cardigans and throws they'll actually keep
Is Possum Merino Ethical?: The Full Story
The ethics of possum merino — pest control, cashmere, synthetics, and what we don't gloss over
The Gift That Lasts: A Natural Fibre Guide for Every Occasion
New Zealand-made gifts worth keeping, for every occasion that matters.
How Our Brands Size: Koru, Trilogy, McDonald & Royal Merino
Our four brands size differently. Here's how they compare to the labels already in your wardrobe.
What to Look for When Buying Possum Merino: A Quality Guide
Not all possum merino is created equal. Learn how to read blend ratios, assess quality, and spot red flags.
