Behind the Fibre
Stories of conservation, craft, and the fibres we wear
How Our Brands Size: Koru, Trilogy, McDonald & Royal Merino
Our four brands size differently. Here's how they compare to the labels already in your wardrobe.
What to Look for When Buying Possum Merino: A Quality Guide
Not all possum merino is created equal. Learn how to read blend ratios, assess quality, and spot red flags.
Possum Merino and Cashmere: How Two Luxury Fibres Compare
Cashmere has earned its reputation. Here's why possum merino might earn a place alongside it.
From Pest to Premium: How New Zealand Transformed an Ecological Crisis
How a Wellington yarn manufacturer's 1992 experiment turned a pest control by-product into New Zealand's most sustain...
How Possums Conquered New Zealand: And What It Cost
The story of how a commercial fur trade decision in 1837 unleashed an ecological catastrophe still felt today.
What Possum Merino Has to Do With Saving Native Birds
Four native birds, one shared threat, and what happens when possums are controlled.
